Globalisation of business and internationalisation issues –
opportunities and threats
Globalization changes the role of entrepreneurs and the way
businesses are held. it is noticed that usually SME planning horizons are
relatively short, targeted clients are either in close proximity or/and limited.
Even successful local SMEs have troubles sustain their businesses and grow
rather slowly. This seminar treats companies as members of network economies and
strategies, and value added chains, vis-à-vis traditional focus on vertically
Focused on their daily operative tasks, SMEs usually do not engage in scanning
the wider environment, and as a result have significantly less early warnings
vis-à-vis larger companies. Additionally, lack of perspective on the trends of
the wider environment leads SME’s to have low growth prospects as many expansion
opportunities are identified too late or even not at all.
The seminar aims at widening SMEs horizons regarding awareness and planning in
the context of globalization. This is achieved through the provision of a
comprehensive overview of the driving forces, various roles and patterns in
globalization processes. It discusses the implications of innovation and
technology gaps among countries and regions and looks at ways of remaining
flexible within such environments. Most importantly, the seminar identifies both
opportunities and threats for SMEs emerging from those gaps.
It is the aim of this seminar to raise awareness among SMEs on issues regarding
the stakeholders in globalization and how donor money (including EU R&D
Programmes) could be used to fuel their globalization or internationalization
Globalization besides bringing increased standardization, involves relocation of
work at unseen scope until now. Companies outsource almost everything, yet it
always comes at a price. The seminar highlights the benefits as well as the
drawbacks of outsourcings and would try to identify the thin line between
effective and destructive outsourcing.
Lastly, the seminar provides the participants with the opportunity to enact in a
roadmaping workshop which results in knowledge accumulation as well as
development and sharpening of specific skills. SME’s will be able to develop
their own roadmaps which will assure they remain flexible and prepared to cope
with global uncertainties, and be able to spot and respond effectively to any
opportunities they are presented with.
The seminar was organised in Athens on Thursday, May 10, 2007
entitled: "Growth and expansion of business through Internationalisation
to download the agenda of the seminar [PDF, in Greek].
ISOPTT: Increasing the
SMEs Own Potential for